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In Cosmetics New York and Suppliers Day Long Beach: Coatex reveals new concepts to the American market

- Press release
Corporate - Innovation - Products
In line with the latest trends, Coatex, a world leader specialist of rheology, has designed the Rheostyl™ line, a range of rheology modifiers combining three key properties: suspension power, clarity and aesthetic flow. Rheostyl™ 85 L, the lastly born grade dedicated to the low pH cleansing products, will be showcased in new concepts of formulas. Let’s discover a palette of formulations with inspiring textures at Integrity Ingredients booths.

Rheostyl™ 85 L is a cutting-edge technology to formulate crystal clear products with suspended beads and elegant flow at low pH. So far, the available technologies have forced the formulators to make concessions.


With Rheostyl™ 85 L, the combination of the three must have properties, transparency, beads suspension and viscosity efficiency can be reached easily in standard surfactant chassis as well as in sulfate-free formulas of low pH cleansing products.


In addition, Rheostyl™ 85 L is globally approved and very easy to formulate with a single-step neutralization process allowing a reduction of the manufacturing time and cost.       

These sensorial inspiring concepts are waiting for you at the Integrity Ingredients booths. Coatex Sales and Technical representative welcomes you for technical discussions and exchanges.




Fabienne DROUEL
Marketing Communication Manager - Coatex Group