SEPAWA 2015: COATEX, the specialist of Rheology additives, presents its renewed offer to the Home Care – I&I industry
The SEPAWA Congress has always been one of the most significant meeting points of the European detergent industry.
Always attentive to customers and market needs, Coatex use this event to present its new strategy to the Home Care – I&I European market. It includes the adoption of a clear split on three main submarkets Fabric Care, Dish care and Surface care and a new positioning of the Rheosolve™ brand.
“Our goal is to organize our offer by end-use application and added value. It would help existing and potential customers select the most suitable solution” emphasize Cyril Brichard, Global Business Manager for Home Care - I&I industry.
The Rheosolve™ additives are now clearly spread through two distinct ranges:
- Rheosolve™ D dispersing agents for scale inhibition
- Rheosolve™ T rheology modifiers for the texture and the stability of formulations
This new strategy and positioning have been deployed in a dedicated documentation and on coatex.com (http://www.coatex.com/en/markets/home-care/index.html)
Coatex team will be very pleased to welcome you at Sepawa, on Coatex’ booth 256.