In-Cosmetics Global 2019: Coatex unveils new sensory and make up experiences

- Press release
Corporate - Innovation - Products
Coatex, a major player within the rheology additives market for beauty and personal care, comes up with new proposals of eco-conscious formulations. Coatex technical and sales team will welcome you in Paris at the upcoming In-Cosmetics Global, April 1st-4th 2019, stand Arkema group V88.

Paying careful attention to market trends, Coatex chose to illustrate the actual need of clean beauty to better illustrate the benefits of Rheostyl™ E range.



Discover at the Make-up bar:

  • Water foundation with 96% of naturality
  • A nude wear perfector with an ultra-fluid and evanescent texture designed to enhance skin complexion with a natural finish.

And at the Sensory bar:

  • Minimalist liquid emulsion with 96% of naturality
  • A fluid to oil transforming texture to experience the lightness of a fluid with the nourishment of an oil.

Formulating with Rheostyl™ E polymeric emulsifiers is a revolution for the design of minimalist emulsions with 0% emulsifiers. From fluid textures with Rheostyl™ E-Light to bouncy texture with Rheostyl™ E-Cream a full palettes of sensorialities can be explored. 


Customized meetings can also be organized with our sales and technical team upon request (

Get ready to visit us at our booth #V88 to talk to our experts and find out more about our solutions.


Fabienne DROUEL
Marketing Communication Manager - Coatex Group