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Personal Care

Cosmetics and personal care world is one of the most diverse and fastest moving sector. Coatex, driven by its innovation DNA and its will to always look forward, offers additives for formulas for personal hygiene and cosmetics.

Add drops of vitamins to your cosmetic formulations

Always in line with consumers needs and regulations for human health, beauty and personal care formulations are more and more challenging.

This complexity drove the attention of Coatex, world leader specialist of rheology.

Bath and shower gels, shampoos and hair care products, formulations with difficult surfactant system, without sulfate or at low pH for natural preservatives can thus be thickened, with or without particles and with a pure crystal clarity.

a thickener technology answering 3 key needs rheology and texture control suspension power clarity

An ingenious technology, playing on 3 different properties

Three attractive values identified as highly requested for personal care formulations:

  • Rheology and texture control
  • Suspension power
  • Clarity


Through the use of its Smart add concept™, Coatex has built its Rheostyl™ range to address these properties.